What does it actually mean to be part of the international inlingua network? Who better to answer this question than our licensees themselves?
In this series, partners from different regions of the world share their personal experiences with inlingua: why they decided to become licensees, what challenges they have overcome, what successes they have celebrated – and what moments have remained particularly memorable to them. Candid, inspiring, and relatable – their stories provide insight into the everyday lives of our partners and show what drives and inspires them.
The first interview is with Ulla Kratzer from inlingua Rabat-Salé, Morocco.
About your Path to inlingua
What originally motivated you to open your own inlingua center?
As a well-known, high-quality German language school that already had a reputation in Morocco, I wanted to gain international recognition.
How did you hear about inlingua?
I know inlingua because I took English language courses at inlingua Munich.
Why did you decide to become an inlingua licensee?
To set myself apart as a language school in Morocco and gain international recognition.
What were your expectations of the partnership at the beginning?
Innovation, professionalism, and sustainability. Added value for language students through online solutions and the inlingua concept.
Your Experience as an inlingua Licensee
How would you describe your journey with inlingua so far in three words?
Innovation, partnership, international.
What were the biggest challenges in the initial phase?
The transition from the previous concept to the inlingua concept. It was important to convince existing customers and communicate the added value.
Were there any decisions that were particularly difficult for you?
The price increase for the language courses.
What motivated you to keep going during difficult moments?
The positive feedback from language students regarding the quality of learning and the e-books.
The Network and Support
How do you feel about working with the inlingua network and HQ?
The support from HQ is fast, flexible, and personal. You always feel supported. The exchange with the inlingua network has also been positive so far.
When did you feel particularly well supported?
Loyalty when faced with attacks from outsiders.
What advantages do you see in belonging to an international network?
Knowledge exchange and innovation, increased visibility and credibility.
Review and Outlook
Have you ever regretted your decision to become an inlingua licensee?
Not so far!
What are your biggest successes or milestones to date?
All students in the first B1 course completed the course and passed the exam.
What experiences or customer moments have been particularly positive for you?
When Moroccan language students manage to pronounce “inlingua” correctly.
What are your plans or goals for the next few years?
To introduce other languages to German, starting with English in the next few months. To make inlingua known throughout Morocco.
Finally
What advice would you give to someone considering becoming an inlingua licensee?
Don’t think about it for too long, just contact inlingua International.
What makes inlingua special for you – compared to other providers?
The inlingua method, which is focused on communication. In addition, digital learning offers students a great deal of flexibility.
Is there anything else you would like to share?
Our students are proud to be learning at inlingua and to receive digital exam certificates from inlingua.