A look behind the scenes at inlingua Ostschweiz, Switzerland with licensee Sabrina Bösch
For the second installment of our multi part series, Sabrina Bösch provides insight into her journey with inlingua, the successes, challenges, and special experiences.
About your Path to inlingua
What originally motivated you to open your own inlingua center?
Thanks to my many years of experience at the former inlingua St. Gallen, I was already familiar with inlingua and was impressed by the company. My passion for languages, education, and entrepreneurship motivated me to open my own inlingua center. I wanted to create a place where people could not only learn languages but also develop intercultural skills and self-confidence.
How did you hear about inlingua?
Through my work at the former inlingua St. Gallen.
Why did you decide to get an inlingua licensee?
I chose an inlingua license because it offers the ideal combination of entrepreneurial independence and a strong international network. The proven methodology, professional support, and high-quality standards gave me the confidence that I could successfully build my own language school. It was also important to me that inlingua offers the freedom to take local needs into account.
What were your expectations of the partnership at the beginning?
At the beginning of the partnership, my main expectation was to have competent support – both in setting up my center and in its day-to-day operations. This is exactly what I received, and the collegial exchange remains valuable.
Your Experience as an inlingua Licensee
What were the biggest challenges in the initial phase?
The biggest challenges in the initial phase were establishing the center and building a solid customer base. In addition, organizing internal processes as well as selecting and training staff were demanding tasks. There was a steep learning curve. I developed new skills, from business management to leading a team.
How would you describe your journey with inlingua so far in three words?
Informative, collaborative, challenging.
Were there any decisions that were particularly difficult for you?
Yes, there were definitely decisions that were difficult for me, especially in the early stages. Finding the right time to invest, especially in marketing and infrastructure, was and still is particularly challenging. Maintaining the balance between growth and financial stability was and still is a real balancing act. Building a team that shares the inlingua philosophy also requires careful consideration.
What motivated you to keep going during difficult moments?
In difficult moments, I was motivated above all by my belief in my goal: to create a high-quality language training program in eastern Switzerland that really helps people get ahead. The positive feedback from our customers has shown me time and again that I am on the right track. My team, family and friends are also very important. The exchange and support from the inlingua network show me that I am not alone – and that together, we can always find a way.
The Network and Support
How do you feel about working with the inlingua network and HQ?
Working with the inlingua network and HQ is very enriching. I appreciate that I can always rely on the expertise of other inlingua centers in Switzerland and inlingua International. Whether it’s strategic questions, technical developments, or methodological and didactic issues, I feel well supported.
When did you feel particularly well supported?
I felt particularly well supported during the founding and initial phase. inlingua International was there to offer good advice, and I was able to talk to my colleagues at inlingua Switzerland at any time—and still can today.
What advantages do you see in belonging to an international network?
There are numerous advantages. It lets us share best practices and experiences worldwide that can lead to innovative ideas. Plus, the benefit from a strong, globally recognized brand that builds trust with our customers. The cooperation with inlingua International helps us overcome challenges and learn from each other. I also appreciate the access to training and continuing education opportunities that keep me and my team up to date. Another big advantage is the marketing support we receive through joint campaigns and advertising materials, which help us increase our visibility and reach.
Review and Outlook
Have you ever regretted your decision to become an inlingua licensee?
No, I have never regretted my decision to become an inlingua licensee. On the contrary, it was the right decision, and I am happy to be part of this network.
What are your biggest successes or milestones to date?
I started with inlingua Ostschweiz in January 2023, and on May 1, 2025, we were able to move into larger premises. The fact that we were able to do this after only two years is a huge success for me and shows that we are on the right track.
What experiences or customer moments have been particularly memorable for you?
Every encounter with our customers is special. I greet all participants at the beginning of each course. This creates a trusting, warm atmosphere. These encounters are valuable – they strengthen trust, deepen connections and make our school a place where people feel welcome and noticed. This personal connection is at the heart of my work – and the best part of my job.
What are your plans or goals for the next few years?
I have exciting plans! My main goal is to continue expanding inlingua Ostschweiz. I would like to forge closer partnerships with regional companies and institutions and offer tailor-made language solutions for our local customers. It is also important for me to develop our range of courses and expand our digital offering to provide learners with a flexible and future-oriented learning environment.
Finally
What advice would you give to someone considering becoming an inlingua licensee?
Be aware that you are joining a strong network – make active use of it. inlingua offers an established brand, access to proven concepts, high-quality teaching materials, and a great network of partners. At the same time, you need entrepreneurial spirit, passion, and the willingness to take on local responsibility and develop your center with your own vision.
What makes inlingua special for you – compared to other providers?
Quality and personality go hand in hand. Unlike anonymous online platforms or purely standardized course models, inlingua focuses on people. The method is practical, communicative, tried and tested. At the same time, the international network offers space for exchange, innovation, and further development. We benefit from a strong brand but remain locally anchored and flexible.
Is there anything else you would like to share?
Have the courage to be independent! Be brave and go for it. Set clear goals, stay focused, and never lose sight of your goal. And above all: stay true to yourself—because that’s the only way to be successful and satisfied in the long run.